I’m a writer at heart and a strategist by trade, bringing clarity, curiosity, and creativity to every project.
With a foundation in creative writing and a proven track record of launching and scaling affiliate marketing programs from the ground up, my mission is to merge strong editorial judgment with data-informed decision-making to create content that resonates, performs, and endures.
My other mission: make work a positive place, for any teams I lead, report to, or collaborate with. We spend so much of our lives at work — why not build fun, genuine relationships?
Meet The Buy,
a daily affiliate feature I built that could live inside email newsletters without feeling like a traditional ad.
From seasonal essentials to clever everyday finds, it’s a space that feels like a recommendation from a trusted friend — while still driving meaningful affiliate revenue across 31 markets.
High-opportunity sales events
are the bread and butter of any affiliate marketing professional’s year. I’ve led full-funnel executions for key sales like Amazon Prime Day and the winter holidays, overseeing planning, content development, and performance optimization from start to finish.
Prime Day 2025
Prime Day 2025
Prime Day 2025 wrapped:
$1,071,040.48 in shipped goods sold
356% revenue growth over two years
83% revenue growth over one year
Holiday Gift Guide 2024
Holiday Gift Guide 2024
Holiday Gift Guide 2024 wrapped:
Scaled across 28 local markets
First organized monetization of holiday gift guides, earning $17,580 in direct sales and $24,629.99 in affiliate revenue
Product journalism
is where I merge researched recommendations, audience-first storytelling, and commerce strategy to create content that reads well and drives revenue.
Scaling high-impact projects
is what I do best, even before I led affiliate marketing efforts. I fundraised $85,043 in reader donations across 23 national news teams. I also organized an annual poetry contest, inviting readers to turn our newsletter into a word bank for an original poem.
Giving Campaign 2024 wrapped
280 content pieces executed
2,059 reader donations pledged
296% revenue increase from past year’s initiative
Psst — what is this website?
This site hosts my personal blog and newsletter, made for family, friends, and anyone on the internet who could use some essays, artwork, and recipes. Explore my personal writing work by clicking the “From Sarah” home button or visiting the archive.
