I’m a writer at heart and a strategist by trade, bringing clarity, curiosity, and creativity to every project.
With a foundation in creative writing and a proven track record of launching and scaling affiliate marketing programs from the ground up, my mission is to merge strong editorial judgment with data-informed decision-making to create content that resonates, performs, and endures.
My other mission: make work a positive place, for any teams I lead, report to, or collaborate with. We spend so much of our lives at work — why not build fun, genuine relationships?
Meet The Buy,
a daily affiliate feature I built that could live inside email newsletters without feeling like a traditional ad (or competing with limited sales inventory).
From seasonal essentials to clever everyday finds, it’s a space that feels more like a recommendation from a trusted friend than a sales pitch — while still driving meaningful affiliate revenue across 31 markets.
High-stakes shopping moments
are the bread and butter of any affiliate marketing professional’s year. Take a look at executions I’ve led for Prime Day and the winter holidays.
Prime Day 2025
Prime Day 2025
Prime Day 2025 wrapped:
$1,071,040.48 in shipped goods sold
356% revenue growth over two years
83% revenue growth over one year
Holiday Gift Guide 2024
Holiday Gift Guide 2024
Holiday Gift Guide 2024 wrapped:
Scaled across 31 local markets
$17,580 earned in direct sales
$24,629.99 earned in affiliate revenue
