I’m a writer at heart and a strategist by trade, bringing clarity, curiosity, and creativity to every project.
With a decade of experience turning complex ideas into compelling stories, I deliver work informed by creative writing, marketing strategy, and mission-driven communication. My approach combines editorial intuition with high-level strategy to help organizations connect with their audiences — and accomplish their goals.
My other mission: make work a positive place, for any teams I lead, report to, or collaborate with. We spend so much of our lives at work — why not build fun, genuine relationships?
Telling stories that move people
is at the heart of my work with Conservation International-GEF Project Agency. I co-created an Impact Story Series that translates field reports and funding documents into human stories, spotlighting how global projects ripple across oceans, habitats, and communities.
Meet The Buy,
a daily affiliate feature I built that could live inside email newsletters without feeling like a traditional ad.
By integrating product recommendations seamlessly into our newsletters, I built a channel that engages readers, uplifts partner brands, and delivers measurable revenue growth across 31 markets.
High-opportunity sales events
are all about strategic marketing and cross-team coordination. I’ve led full-funnel campaigns for major moments like Amazon Prime Day and the winter holidays, aligning editorial, marketing, and partnership teams to deliver cohesive messaging, compelling content, and measurable results from concept to completion.
Prime Day 2025
Prime Day 2025
Prime Day 2025 wrapped:
$1,071,040.48 in shipped goods sold
356% revenue growth over two years
83% revenue growth over one year
Holiday Gift Guide 2024
Holiday Gift Guide 2024
Holiday Gift Guide 2024 wrapped:
Scaled across 28 local markets
First organized monetization of holiday gift guides, earning $17,580 in direct sales and $24,629.99 in affiliate revenue
Scaling high-impact projects
is what I do best. I fundraised $85,043 in reader donations across 23 national news teams, proving that thoughtful storytelling and community connection can drive results.
Giving Campaign 2024 wrapped
280 content pieces executed
2,059 reader donations pledged
296% revenue increase from past year’s initiative
Psst — what is this website?
This site hosts my personal blog and newsletter, made for family, friends, and anyone on the internet who could use some essays, artwork, and recipes. Explore my personal writing work by clicking the “From Sarah” home button or visiting the archive.
